Sabrina Sumsion

Businesses, Organizations and Individuals all need attention to be successful.  With all of the people and groups vying for attention, you need to rise above the clamor to get attention.  You have only a minute at the most to get the attention of media or your audience so they will read more.  You must develop a powerful hook to do this.

In this interactive workshop the audience will learn exactly what a hook is, how to write them, different methods for developing hooks and how to make the hooks even better.  This workshop uses individual tasks, small group participation as well as whole group presentation to refine hooks based around the participants' topics.

Past attendees said this:

"Your enthusiasm was great!  You involved your audience really well and made us all feel like you cared."

"Sabrina -you really opened my eyes in a hundred different ways and how what I write will affect others.  I only hope I can live up to what I now expect from myself and thank you. I had changed decisions at the last minute to come to your workshop. Thank you for making me realize what decisions and goals I need to go for in not only my writing life but in my life itself and making what I do worthwhile."

What exactly is publicity?  What is the goal behind publicity?  Who gets publicity?  How do you get it?  What is a publicist?  What does a publicist do?

Publicity can be an confusing subject.  Unless you studied marketing, the concept is vague and complex.  Sabrina Sumsion will simplify this concept and teach your group what people mean when they talk about publicity.  She will also teach the basics of getting publicity and where to go to get it.  This presentation will empower individuals in your group to reach their business or organizational goals.

Past Attendees have said:

"Your talk showed that there is more to getting a book out and sold.  I had no idea publicity could do more than a publisher only."

To help you reach your publicity, sales, organization and individual goals, you need to create a platform.  What is a platform?  How do you develop one?  You want people to know about you and/or your company and you want them to have a certain image in their head when they think of you.  How do you do that?

These questions and more will be answered in this interactive workshop on branding yourself.  Participants will leave the workshop with ideas they can implement imediately after the workshop.

Autism is a major topic in the medical world and the public eye.  Many parents fear that their child will be diagnosed on the dreaded spectrum.  Unfortunately, parents are not always aware of the red flags that indicate there might be a problem.  Doctors have the tendency to take a "let's wait and see" attitude towards the symptoms.  The fact about Autism though, is early intervention is vital to the child's future potential.

Sabrina Sumsion's oldest child is diagnosed on the Autism Spectrum.  Luckily, a close family friend was aware of the symptoms and passed the word to get her child evaluated.  Her son was diagnosed as having "Developmental Delays" at the age of 22 months and Sabrina's journey through the special education department of her school system began. At the age of 3, her son was still not speaking and the diagnoses was re-evaluated to placement on the Autism Spectrum.

Today, her child is main-streamed and most of his skills are on level with his peers.  Because of the early intervention of talented, caring, well-trained teachers, her son was able to learn how to learn.  His specialized sessions dealing with social matters, language development and learning how to see the small details other children pick up automatically, gave him a chance to adapt to school situations.  He does not require a one-on-one para and it is due to early intervention.

Early intervention saves school districts money by reducing the number of children who require dedicated para-educators for the rest of their schooling.  Unfortunately, many well designed programs are being merged with other programs because of the lack of funding.  These children are being short-changed and their full potential is endanger.  Attendees of this lecture will leave understanding why early intervention funding is vital to school systems.  This presentation is well suited for government committees and conferences to uderstand why public policy must be in place to save funding for programs that will save schools money in 10 years.

When you hear the term "Marketing Plan" does anything concrete come to mind?  A marketing plan is a vital part of the business of selling books but what does it really entail?  What are the essential parts and how do they work together to further your goals?

This presentation will assist you in developing a plan for your project that will increase your odds of exposure to the public and get you infront of more potential buyers.